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Taking the Mystery out of YouTube Marketing

21 May @ 13:00 pm - 14:00 pm

So, you’ve decided to create a YouTube channel for your business, but not sure where to start and how to make it a success…


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YouTube has shifted from being the home of amateur video to a haven for marketers and professional-looking video content. Join us to learn the right way to set up your channel and then how to grow your following and engagement.

Rachael Dines, founder of Shake It Up Creative, has spoken at Europe’s largest search marketing conference, BrightonSEO, on the topic of video marketing and advises small business clients on how to make it a successful part of their marketing mix. Hear…

  • How to create a YouTube channel the right way
  • Marketing your channel
  • How to optimise your YouTube video content
  • Understand what the key metrics are
  • How to grow your YouTube channel

Please note that this session will not teach you how to create actual video content.

About Rachael

In the 2009 recession, Rachael Dines was made redundant from her in-house marketing role. That same year she won a scholarship to study B2B Marketing at the Kellogg School of Management in Chicago, became a Chartered Marketer, had her first son and started working as a freelance marketing consultant. She later founded the award-winning marketing and web company Shake It Up Creative and has worked with hundreds of SMEs. Overall, Rachael’s marketing career has spanned 20+ years across all three sectors. Rachael has previously spoken at Brighton SEO, Startup London, Princes Trust events and featured as the live, expert SEO guest on the LBC Radio Clive Bull Business Show.

This webinar will be held on Zoom. Once you’ve registered, you will receive the joining instructions the day before the event.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.



21 May
13:00 pm - 14:00 pm




BIPC Sussex

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