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Start-Up Day 2024
19th November 2024 @ 09:30 am - 19:30 pm
As part of Global Entrepreneurship Week the British Library have created an action-packed day of inspiring talks and practical sessions.
Book Here
Location
Pigott Theatre
96 Euston Road London London NW1 2DB
Agenda
9:00 AM – 9:30 AM
Arrivals and Registration (tea and coffee will be served)
9:30 AM – 9:45 AM
Welcome and Introduction
Rasheed Ogunlaru
Jacqueline Brown
9:45 AM – 10:00 AM
Opening address
Minister for Creative Industries, Arts and Tourism, Sir Chris Bryant
10:00 AM – 10:45 AM
Customer trends: Understand Today’s Consumers and Key Trends (with Q&A)
Francesca Smith
An insider guide into understanding and capitalising on the key UK business trends today. As consumers slowly recover from the turbulence and uncertainty of the last few years, it’s crucial that brands understand how to connect with customers and add genuine value to encourage spending. Mintel’s Senior Consumer Lifestyles Analyst Francesca Smith will take you through the key trends to understand right now. With a focus on shifting attitudes towards sustainability, mental wellbeing, and Artificial Intelligence, this session will help you leverage valuable insights into how consumers think, feel and behave, to help you stay relevant in today’s increasingly competitive marketplace
11:00 AM – 11:45 AM
From Start-up to Household Brand (with Q&A)
Charlie Bigham
Martha Keith
Starting a business can be a roller-coaster journey. In this session you’ll find out how to build a successful and sustainable brand from your kitchen table. Martha Keith, British Library BIPC Business Ambassador and founder of the Martha Brook stationery brand, will host a fireside chat with Charlie Bigham, founder of the eponymous food brand to delve into his story of building the fastest growing grocery brand in the UK. Together they’ll shed light on the grit behind the glamour of entrepreneurship and arm you with all the facts you need to decide whether starting a business is right for you. You’ll also come away with the key strategies that can help you to stay focused on creating work that you love that fits in with your life goals and aligns with your purpose
11:45 AM – 2:00 PM
Lunch
12:00 PM – 1:30 PM
Speed Mentoring for Start-ups
Gain invaluable knowledge to help you on the road to success. Drop in to put your specific questions to our business experts. Topics covered on the day will include business planning, funding, intellectual property, business legal insights, marketing, branding, social media, PR, website building, tech tools and AI tools
2:00 PM – 3:15 PM
Start-up Stars: What I Wish I Had Known When I Started Up (with Q&A)
Rasheed Ogunlaru
Mickela Hall-Ramsey
Helen Edwards
Taking the leap into the world of entrepreneurship can be a daunting experience, but there are few short-cuts. Join our panel of successful business owners as they share their experiences and what they’d wished they’d known before they started up. Multi-award-winning entrepreneur, Mickela Hall-Ramsay, has impacted the lives of more than 55,000 youths through her company. At just 21 she founded HR Sports Academy in 2008. At 34, Mickela became the youngest Chair of the London Youth Games, and the first to come from a Black, Asian or minority ethnic background. Helen Edwards is the Founder and Director of East End Prints, based in East London. With 25 years of artist management, licencing and copyright experience, Helen has driven her business forward over the last 14 years with her passion and values of creativity, accessibility, community and sustainability. Today, East End Prints is one of the biggest art publishers in the UK
3:30 PM – 4:20 PM
Tech Trends: Harness the Power of AI for Your Business (with Q&A)
Dean Williams
Cien Solon
You are ready to advertise or build your business using AI but you need a strategy and a plan. AI is an invaluable tool for any new start-up. Cien Solon of Launch Lemonade alongside Dean Williams of Goldsmith’s University will give you an up-to-date understanding of the AI landscape and how to harness AI tools to achieve your business goals. You will gain tips on creating your own AI strategy and which platforms and tools are best for your business
4:20 PM – 4:30 PM
Closing Address
Isabel Oswell – Director of Business Audiences
4:30 PM – 5:30 PM
Speed Mentoring for Start-ups
Gain invaluable knowledge to help you on the road to success. Drop in to put your specific questions to our business experts. Gain invaluable knowledge to help you on the road to success. Drop in to put your specific questions to our business experts. Topics covered on the day will include business planning, funding, intellectual property, business legal insights, marketing, branding, social media, PR, website building, tech tools and AI tools
6:00 PM – 9:30 PM
Inspiring Entrepreneurs with Sara Davies MBE
Sara Davies MBE
Denise Nurse
Join us later in the evening for Inspiring Entrepreneurs with Sara Davies MBE followed by networking, drinks and canapés. Tickets for this event are sold separately and will not be included in your ‘Main Conference Talks’ ticket.
About this event
- Event lasts 10 hours
The British Library Business & IP Centre exists to support small business owners, entrepreneurs and inventors like you.
Start-up Day marks an important day in our calendar. Discover secrets to success from renowned industry leaders like Charlie Bigham. Network with like-minded entrepreneurs and get a professional headshot to enhance your brand. Plus, you can explore our dedicated BIPC area in the British Library and connect with industry experts at our speed mentoring sessions.
Once you put that knowledge into practice, we look forward to welcoming you back to the Business & IP Centre over the coming months and years as your business ideas begins to grow wings.
How to make an impact with your business image
Throughout the day, take the opportunity to get free headshots and advice on business photography, business cards and marketing collateral in the foyer.
BIPC Tours
Join one of our team for a tour of the Business & IP Centre at the British Library. We’ll show you our networking area, space for small informal meetings, our workshop room, and a view of the BIPC Reading Room for research or study.
The Reading Room is a hub for business support for any entrepreneur or business seeking help and advice through their business and intellectual property support. And with a free British Library Reader Pass, you can access research resources.
Tours will run at the times below with a maximum capacity of 15 pre-booked attendees.
12.00 – 12.45
14.00 – 14.45
16.15 – 17.00
More information on how to obtain a Reader Pass: https://www.bl.uk/research/#reader-registration
Join us later in the evening for Inspiring Entrepreneurs with Sara Davies MBE followed by networking, drinks and canapés.
If you’re attending in person, please arrive no later than 15 minutes before the start time of this event. Find out about visiting the Library.
Captions are available for our online events and most in person events in the Pigott Theatre. If you have specific access requirements please email customer@bl.uk