Key Steps for Creating a Marketing Plan
6 February @ 10:30 am - 11:30 am
Are you struggling to put together your marketing plan? Join this free session to learn about the core elements of a marketing plan
Marketing plans come in various forms but they all provide a guide to the marketing efforts of a business over a set period of time, covering strategy and tactical activities.
In this session, Rachael Dines, founder of Shake It Up Creative will take you through the core elements that form a concise marketing plan:
- Being clear on your goals
- Finding your target audience
- What are their challenges?
- Crafting your message
- Building a marketing funnel
- Identifying your target audience
Rachael Dines has been providing marketing services and advice to SMEs for 12 years. The founder of Shake It Up Creative, an award-winning, ambitious marketing agency in Worthing, her marketing career has spanned 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She is a Chartered Marketer, approved Enterprise Nation Adviser and marketing advisor on various regional funded programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show.