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Key Steps for Creating a Marketing Plan

6 February @ 10:30 am - 11:30 am

Are you struggling to put together your marketing plan? Join this free session to learn about the core elements of a marketing plan

Marketing plans come in various forms but they all provide a guide to the marketing efforts of a business over a set period of time, covering strategy and tactical activities.

In this session, Rachael Dines, founder of Shake It Up Creative will take you through the core elements that form a concise marketing plan:

  • Being clear on your goals
  • Finding your target audience
  • What are their challenges?
  • Crafting your message
  • Building a marketing funnel
  • Identifying your target audience


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About Rachael

Rachael Dines has been providing marketing services and advice to SMEs for 12 years. The founder of Shake It Up Creative, an award-winning, ambitious marketing agency in Worthing, her marketing career has spanned 20 years across the B2B, B2C and Charity sectors, both in-house and agency-side. She is a Chartered Marketer, approved Enterprise Nation Adviser and marketing advisor on various regional funded programmes. She has also been the recipient of a UKTI Marketing Scholarship which took her to Chicago to study B2B Marketing. Rachael has previously featured on BBC Radio Sussex and the LBC Radio Clive Bull Business Show.



6 February
10:30 am - 11:30 am


BIPC Sussex



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