Whether it’s an invention, design, brand name, literary work or a song – this session will give you the knowledge to identify the Intellectual Property (IP) assets contained within your business and how best to protect them.
IP is an important and often undervalued asset. Effective management of your IP assets can yield many benefits including income generation through licensing, sales and/or commercialisation of IP-protected products or services and provide the opportunity to help secure funding for growth.
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