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Internal and external situation analysis

16th November 2022 @ 13:00 pm - 14:00 pm

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Did you know that every business must analyse its internal and external situations before plunging into the market? Learn the basics here… 

Every business must analyse the internal and external situations of the business and the business industry. It is even more important for new businesses to do so before plunging themselves into the market.

During this 1-hour seminar, we will teach business owners how to measure and analyse different factors that could affect their businesses, either positively or negatively, and how they can position their business to make the most of each situation. The following will be covered:

  • Explanation of internal and external situations
  • How to use and the benefits of a PESTLE analysis
  • How to use and the benefits of a SWOT analysis
  • How to use and the benefits of Porter’s 5 analysis
  • How to use and the benefits of a VRIO analysis


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Kent History & Library Centre
James Whatman Way
Maidstone, Kent ME14 1LQ United Kingdom
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